Although it won’t open fully for another year, construction has topped out on the new North Brooklyn Community Boathouse, which will share space in the completed building with Broadway Stages, a Greenpoint film production company.
Due to its proximity to the Pulaski Bridge, an outdoor advertising company has expressed interest in erecting a billboard atop the building (see rendering below).
What’s your first reaction to this proposal? More visual blight? A possible revenue generator for the boathouse? Or a space better used for messaging that’s in synch with the boathouse’s mission–for example, a digital ‘dashboard’ conveying real-time info on the environmental health of the creek?